Taylor Swift has had a long, wild music career. She started out as a country/pop singer in 2006, transitioning to more contemporary pop over the next few years. However in 2017, to meet the trending flow of music she abruptly altered her persona as well. We’ve all been hooked for the crazy ride, but still sometimes wonder, “why?”. Giving us an answer, just two years ago Swift released an album ‘Reputation’, stating in the debuting song, “The old Taylor can’t come to the phone right now. Why? Oh, cause she’s dead!”.
This was the whole idea behind her song ‘Look What You Made Me Do’. Culture had changed so much from the time she began music that all the now teenagers (who were only young kids when she first made an appearance) began demanding different things from music than what she was producing. All of her fans had grown up and the audience had totally changed. With the new taste in music, she realized she had to give her young listeners what they wanted, or she may no longer be popular in the business. Swift easily met the demands and wowed the crowd once again, receiving the ‘Video of the Year’ award in August of 2019.
Still that same cat-loving personality writing songs about love and heartbreak. She really is the teenage dream and nothing can change the major footprint Swift has been leaving in music. A true legend.
References:
https://www.britannica.com/biography/Taylor-Swift
Popp!nTalk 